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‘a strategic tool with

irresistible power’

A story can go where quantitative analysis is denied admission: our hearts. Data can persuade people, but it doesn’t inspire them to act; to do that, you need to wrap your vision in a story that fires the imagination and stirs the soul…

‘remembered twenty-two

times more’

when data and story are used together, audiences are moved both intellectually and emotionally. In this way, story is a powerful tool for engendering confidence in you and your vision

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